English

Program

THURSDAY 30 MAY 2013


(Note: The following program is subject to change. )
  9:0010:00Guest Register
  10:0010:15OPENING
  10:1511:00OPENING KEYNOTE
BLURRING THE BOUNDARIES: PROMETHEUS
Released in 2012, Ridley Scott’s science fiction film Prometheus grossed over $403 million, making it the 15th highest grossing film of 2012 and the 159th highest-grossing film worldwide. But what really exceeded expectations was not the film itself, but the accompanying viral campaign – one of the most original and absorbing in recent memory.

The campaign started with the release of a video featuring a speech by Guy Pearce, in character as Peter Weyland, about his vision for the future. Set in 2023, the video presents a futuristic vision of a TED conference. The video’s release was accompanied by a fictional TED blog about the 2023 conference and a tie-in website for the fictional Weyland Corporation.

This was followed by additional viral videos, multiple interactive websites and a fan-driven social media presence. The campaign generated thousands of likes, tweets and +1’s over the span of a few months – and became one of the most influential social media film campaigns to date.

In this opening keynote speech, producer Caspar Delaney and director Luke Scott will explain how the campaign blurred the boundaries between content and marketing, fiction and reality, story and game.


SPEAKER:
Casper Delaney(卡斯帕 • 德兰尼), Executive Producer, RSA Films Limited, UK
Luke Scott(卢克 • 斯科特), Director, RSA Films Limited, UK

MODERATOR:
James Chau(周柳建成), CCTV News Anchor, UN Goodwill Ambassador, UK

  11:1512:00DIALOGUE
THE VALUE CHAIN OF FUTURE PUBLISHING
Our two distinguished guests literally represent two different ends of the publishing industry. One of them stands for traditional publishing, the other one can be taken as a representative for online book selling. As different as their business might be, the boundaries are getting less and less clear.

In this summit dialogue, our two speakers will share and analyze their views, with the audience, on aspects such as the development of digital publishing, e-commerce, e-readers, cross media strategies and, last but not least, the internationalization of the Chinese publishing industry.


SPEAKER:
Wang Tao(王涛), General Manager, China Publishing and Media Holdings Co., Ltd, China
Shi Tao(石涛), Vice President, JD.COM, China

MODERATOR:
Jackie Huang(黄家坤), Literary Agent, China

  12:0012:30PRESENTATION
UNDERSTANDING COLLECTIVE LICENSING
More and more content owners are beginning to recognize the benefits of collective licensing. In this presentation, Xiaoying Chu will introduce the principles of collective licensing and describe best practices from the United States, using the experiences of Copyright Clearance Center to illustrate how it can be a valuable revenue source while protecting the interests of content owners.


SPEAKER:
Chu Xiaoying(初晓英), Publishing Services Director, Charlesworth China

  12:302:00LUNCH BREAK
  2:003:00SPOTLIGHT II: Deutscher Design Club
VIRTUAL STORYTELLING
The German Designer Club (DDC) is an initiative of designers and “design in mind” companies that spreads the message of design excellence, a platform for interdisciplinary designers in Germany and abroad. Ten DDC representatives from highly successful German agencies will speak about Storytelling in the field of the creative industries, using - words. Words are the key elements, the “building blocks” of stories - and they build a bridge between the different DDC members, whose backgrounds are as varied and manifold as can be. Most representative German design methods are still influenced by Bauhaus and “Ulmer Schule”. This means: however diverse the different approaches might be – whenever it comes to design, semiotics will be the one crucial instrument. A language, its words: these are the bricks of a story, the source, which constitutes everything.


SPEAKER:

Nicole Roesler(妮可 • 惠斯勒), Kaldewei, Germany
Topic: Pioniere und Stilikonen – Die neue Badekultur des luxuriösen Lebens/ Pioneers with iconic style – The new bathroom culture: Luxurious living

Joachim Wendt(尤阿希姆 • 文德特), schneider+schumacher, Germany

Norbert Grabysch(诺伯特 • 格莱贝诗), wirDesign communications, Germany
Topic: Schatzsucher – Geschichten machen Marken erfolgreich / Treasure Seeker – Successful brands need good stories

MARCO SPIES(马可 • 石碧思 ), think moto, Germany
Topic: Sein – Vorher und nachher ist alles Prozess / Sein – Everything before and everything after is process

主持人:
Wolf U. Wagner(沃尔夫 • 瓦格纳), DDC Board Member, Germany

  3:003:45CASE STUDY
STORY OF SUCCESS III: HOW TO DEVELOP TRANSMEDIA STRATEGY IN A CHINESE CONTEXT
How did China's famed and famous Cloudary Corporation develop from a publishing enterprise into the cross-media cultural corporation it is today? Furthered and enabled by the surge of digital publishing and technical advancements of the last few years, Cloudary has achieved astonishing results with its copyright sales of online literature works, engaging a nation-wide audience and internationally successful directors such as Chen Kaige. During the speech Liu Hua will give insights into the numerous success stories that come from film and television adaptations of original online literature, as well as providing us with the chance to “take a peek into the cradle” where this most contemporary form of Chinese writing and cross-media philosophy was born.


SPEAKER:
Lin Hua(林华), Vice President, Cloudary, China

  3:454:15THE FUTURE IS…
MISSION STATEMENT II
What will the future of the media industry look like? Which business models will prevail or become sustainable?
We'll ask leading minds from the film, games and publishing industries. In a brief interview, they'll reveal their visions, expectations and (survival) strategies.


SPEAKER:
Bartlomiej Rozbicki(巴特罗密 • 罗兹比克), CEO, Ars Thanea & Ars Thanea Games, Poland

MODERATOR:
Holger Volland(傅蓝), Vice President, Frankfurt Book Fair, Germany

  4:154:45COFFEE BREAK
  4:455:30KEYNOTE
THE REBIRTH OF STORYTELLNG
For hundreds of years, books haven't moved — stories were told with static words or pictures on a page or screen, leaving the reader's imagination to do the heavy-lifting.

But technology and design have now combined with creativity so that stories can be shown, rather than told. Merging audio, video, text and illustrations allows for the creation of a more visceral, immersive and realistic storyworld, one where the suspension of disbelief is a thing of the past.

why-interactive-fiction-is-just-really-hard-to-do


SPEAKER:
Mark Staufer(马克 • 司涛福), Author & Screenwriter, USA

  7:00 GET TOGETHER (Kranzler's Restaurant & Bar, Kempinski Hotel, by invitation only


CONFERENCE MODERATOR:
James Chau(周柳建成), CCTV News Anchor, UN Goodwill Ambassador, China
SIMULTANEOUS INTERPRETERS:
William White, Shi Limin, Tang Shengwen